You’ve heard that blogging can be a great marketing tool for your private practice, but the thought of starting one seems overwhelming. How do you choose what to write about? Where do you find the time in your already-packed schedule? How do you increase your ranking in search engines like Google?
A private practice blog can help you broaden your target audience, convey relatability and expertise, and increase traffic to your website. Moreover, it doesn’t require a huge investment of time or money. Here are some tips to help you make the most of your private practice blog.
Keep a list of topics
Nothing is more intimidating than staring at a blank screen. A list of blog topics helps to provide focus and direction. Since you never know when or where inspiration will strike, it’s a good idea to use a notes app on your phone or some other easily accessible place. Jot down any themes that arise in your clinical work. Consider your “ideal” client and the questions they might search. Once you have a long enough list, you can assign topics to specific weeks and months, effectively preempting the anxiety-provoking question, “What should I write about?”
Schedule time to …
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